• Controlling interest (71%) owned by Alon Retail, one of Israel’s leading retail groups Leader of the Israeli food retailing market for 70 years.
  • 5 supermarket brands (Mega, Mega Bool, Mega In Town, Shefa Shuk & Eden Nature) and the Blue Center online shopping service, all targeting different populations
  • Annual revenues (over): NIS 7.0 billion (U.S. $1.8 billion)
  • 195 supermarkets serving millions of satisfied customers
  • Sets new standards for Israel’s retail market
  • Leading innovator in “Non-Food” retailing (technology, pharmaceuticals, leisure products and housewares)
  • Publicly-owned company with shares traded on the NYSE and the Tel Aviv Stock Exchange (TASE)
  • Employs over 7,000 workers

Company Profile

"Thank you for shopping at the Blue Square"

Blue Square was founded over 70 years ago out of a commitment to provide a new level of quality, variety, and value for money to all types of Israeli shoppers. Although Israel has changed significantly since then, Blue Square’s commitment has remained constant, cementing our standing as Israel’s leading and most innovative retailer.
Today, Blue Square continues to expand at an accelerated rate. We currently operate 195 supermarkets under the premier Mega, Mega Bool, Mega In Town and Shefa Shuk brands, and, through our control of Eden Nature, have established a pioneering presence in the emerging organic and health-food sector. In parallel, through our subsidiary Bee Group Retail (formerly Kfar Hasha’ashuim), we operate more than 230 stores in the toy, housewares, gift, baby and textile sectors.
Through close attention to the smallest details, we aim to continually improve our services, satisfying millions of loyal customers who shop in our stores each day. Blue Square was the first retail business in Israel to receive ISO 9002 certification for quality in customer service, and our pioneering logistics center is also ISO 9002 approved.

Our shares (symbol: BSI) are traded on both the New York Stock Exchange (NYSE) and the Tel Aviv Stock Exchange (TASE). The shares of our subsidiaries, Blue Square Investment Properties (BSIP) and Blue Square Real Estate (BSRE), are traded on the TASE.