About Our Supermarket Brands

Winning Brands

The Israeli shopper expects to receive highest-quality products at attractive prices, without sacrificing the quality of service. To assure our ability to meet customer expectations, we continually conduct surveys and customer focus groups, and, according to the results, make changes in our formats, in the mix of products we offer on our shelves, and in the services that we provide.

The key to our success in a competitive retail environment has always been an uncompromising focus on customer satisfaction. To maximize the return of our efforts, we follow a sharply focused marketing strategy featuring four well-differentiated brands, each designed to address the unique shopping styles of Israeli consumers:

  • Mega: Israels leading supermarket chain; 20 large stores serving major population centers. Offers a rich, value-oriented shopping experience. Targeted towards large concentrated shopping outings (i.e. weekly family shopping trips for staples).
  • Mega Bool is the only supermarket chain in Israel that help their costumers in shopping cheap to save money. Mega Bool offers permanent every day low prices- to help purchase what is really needeed.
  • Mega In Town: a nationwide chain of neighborhood markets offering high-quality, personal service; 112 small-to-mid-sized stores that combine value shopping with neighborhood convenience.
  • Shefa Shuk: targeting Israels most price-sensitive segments, including the Ultra-Orthodox sector; 22 large stores serving major population centers and areas with high ultra-Orthodox density. Offers extremely low prices while maintaining a high level of variety and service.
  • Eden Nature: Israel's leading retailer of natural and organic foods (two stores.
  • Blue Center: Blue Squares 24-hour-a day online shopping service.
Blue Squares subsidiary, Bee Group Retail (formerly Kfar HaShaashuim) (60% ownership) operates the following Non -Food retail chains, which together represent 232 retail outlets:
  • KFAR HASHAASHUIM toy stores
  • SHESHET houseware and gift stores
  • VARDINON home textile stores
  • NEEMAN PORCELAIN home and kitchenware shops
Blue Square is also active in Israels commercial real estate market through its subsidiary, Blue Square Real Estate Ltd. (BSRE), a portion of whose shares are traded on the Tel Aviv Stock Exchange (TASE). BSRE develops and manages a variety of commercial properties that were transferred to it from the Blue Square group, both for Blue Square and for third party companies. In addition, BSRE initiates a variety of commercial real estate projects in Israel and abroad.